Bulk SMS Service Provider UK Comparison

ClickSend, based on a 2018 online SMS comparison, was found to offer the best value based on price, bulk text message services and their SMS API.

Compare the bulk text message UK plans from leading providers below.

Bulk SMS Service

  • Bulk SMS UK Mobile Logo
  • Price
  • Delivery via Offshore Networks
  • Delivery via British Networks
  • Global Coverage
  • Developer API
  • Web Product
  • Payment Modes
  • Price Match
  • Monthly Plans
  • Spam Compliant
  • Phone Support
  • Email Support
  • Support Hours
  • Free Trial Available
  • Dedicated Number
  • 2 way service
  • upload own contacts
  • Delivery reports
  • automated rules
  • keyword in response
  • Email to SMS
  • Clicksend Bulk Text Message Logo
  • optional
  • 24/7 support
  • £2.88/month
  • FREE

  • 389 Reviews

  • Wholesale SMS Logo
  • business hours
  • FREE
  • New Provider

  • 1 Reviews

  • optional
  • optional
  • business hours
  • FREE

  • 36 Reviews

  • SMS Central Bulk Text Message Logo
  • business hours
  • FREE
  • Unknown

  • 25 Reviews

Skip ahead

ClickSend Is The 2018 Best Value Bulk SMS Service Provider

ClickSend Bulk Text Message LogoBased on a number of criteria that matters to British businesses, ClickSend was the leading Bulk SMS provider based on their:

  • Low bulk text message prices from £0.0179 per SMS
  • Capability of mass distribution of SMS within a short period of time
  • 100% Reliability SLA guarantee
  • Uses reliable, direct telecommunication carriers
  • British based customer service and a London contact number
  • Availability of SMS distribution globally

ClickSend Bulk Text Message Clients

How Does ClickSend Bulk Text Message Pricing Compare?

ClickSend Bulk SMS UK PricesClickSend have exclusive pricing for British businesses with the prices of outbound SMS messages shown to the right. All inbound text messages are free with the provider with outbound bulk text messages starting at 1.79p

The only additional fee for bulk SMS services is associated with a dedicated number. This costs £2.88 a month with no setup fees. A provider can also choose their own number when available. Getting a dedicated number also only takes minutes with ClickSend.

All prices shown on the table to the right and the ClickSend website with costs shown in British Pounds including taxes..

When the ClickSend prices were compared to the other bulk text message providers the finding was they offer some of the lowest costs.

When comparing the pricing schedules for a range of bulk SMS providers, the price variance can be as high as 60%. This variation can be based on the networks (grey vs major providers) and service level agreements offered by the provider. It can also be based on set-up fees, contract duration requirements and other fees charged on-top of usage. It should be noted that Clicksend has no contract or set-up fees. Two-way SMS service where both an SMS is sent and received also have no additional charge. This means that it can reduce overall text messaging costs as some providers charge for each text message received for such type of communications.

Overall, ClickSend charges that are advertised are extremely competitive at most usage brackets compared to their competitors. This is also reinforced with large batches of text messages where ClickSend is prepared to discuss possibly of matching against any other bulk SMS providers to win the business. If course, such cheaper pricing is based on comparable volume. ClickSend ensures that their prices are regularly checked against competitors and adjusted so customers always get the best deal. They state they will beat any cheaper quotes.

ClickSend SMS Website

Is ClickSend Suitable For Premium Text Message Requirements?

While ClickSend offers the lowest prices (as proven by their price beat guarantee), they also have the best service level agreement of 100% up-time guarantee.

The 100% SLA is why not only UK companies but some of the largest global companies including Uber, Siemens and Intel rely on ClickSend. They also have a high capacity network ensuring that critical time-sensitive text messages are delivered promptly. This network is not only UK-wide but global allowing for international SMS delivery also leading ClickSend to be one of the leading providers.

ClickSend Text SMS Messages Clients

What Business SMS Customer Support Does ClickSend Offer?

ClickSend head office is based in Perth, while they have a UK contact centre. There is no need to visit the location to setup an account with a 1800 number operating on a 24/7 basis. This is much more superior than other similar type of SMS bulk providers who either offer a contact number 0118 310 9888 which are available during business hours Monday to Friday.

It’s worth noting that ClickSend may appear to be a cheap ‘no frills’ provider but they do have all services equivalent of what appears to be more premium providers with a lower per unit text message cost. Their customer service personnel are well trained and will provide all the technical assistance for developers setting up their SMS campaigns or an SMS API.

What SMS Gateway And Bulk Text Message Services Does ClickSend Offer?

When it comes to bulk distribution and the use of reliable gateway provider, it can be seen that ClickSend provides a high-speed connection through their direct telecommunication carriers rather than using both direct and hybrid carrier networks. Their gateway routes are through Optus, Vodafone and Telstra. The SMS Gateway capacity is able to match major SMS firms with over 7 million text messages delivered weekly. ClickSend states that text messages are delivered within a matter of seconds with an SMS Gateway up-time of 100%, which is a real asset compared to other similar bulk providers.

Bulk SMS can be distributed in a number of different ways such as:

1) Web SMS

The Web SMS option allows companies to send bulk SMS messages from their PC with no software download requirements. All the core features to send text messages exist with individual or mass text message options available. For mass SMS campaigns a business just needs to upload a contact lists online and a large-scale SMS broadcast can commence.


Businesses that have their own CRM software or messaging infrastructure the SMS API may be the optimal solution. The SMS API integration is relatively easy allowing firms to automate messages using the company’s existing software systems. The SMS API can be accessed using the majority of programming languages with a SDK in PHP available on their website.

3) Email To SMS

The Email to SMS gateway is compatible with Microsoft Office or Apple Mail. Using these e-mail packages SMS marketing campaigns or even SMS reminders can be send which include free deliverability reports. No extra software is required to use this method with users just requiring to forward the message to the number in the subject line.

Bulk SMS UK Regulations

Sending bulk text messages in the UK has strong regulations set by the ICO (Information Commissioner’s Office). The PECR (Privacy and Electronic Communications regulations) sets the rules for sending text messaging for most UK organisations and complemented by the 2008 Data Protection Act. The key bulk text messaging requirements are:

1) Data Protection & Privacy

Individuals needs to be informed of how personal data will be used by a company. Their details can’t be passed onto another company without their consent. Overall, consumers have the right to not receive unsolicited text message advertising.

2) Consent To Marketing (Opt-In Measures)

Valid and prior recorded explicit consent is required for bulk SMS campaigns.  Soft opt-ins have limited exceptions which is data obtained during the negotiation of sale or the sale itself. In these circumstances bulk text messaging campaigns need to be of a similar service or product and with an opt-out facility discussed next.

3) Removal Of Consent To Marketing (Opt-out Measures)

All bulk SMS UK campaigns need the ability to opt-out of future text message communication. This is often by communicating a ‘STOP’ functionality where the individual can reply with STOP to stop receiving future SMS communication. When an individual replies with a ‘STOP’ request a confirmation reply should be sent to inform the user they won’t receive future communication. Records of these confirmations should be kept by the company.

4) Content Within The Text Message

Content sent through bulk text message campaigns needs to be appropriate to the audience. A company needs to take appropriate measure to not hard, upset of offend the individual. Specific understanding needs to be applied if marketing to children.

What Is A Bulk SMS Service?

A bulk SMS service provides business SMS solutions through:

  • Web SMS – Go online to upload contacts and send mass text messages to the list
  • SMS API – Integrate CRM software to automate SMS campaigns
  • E-mail SMS Gateway – Integrate programs such as MS Office to send text messages
  • 2-Way SMS – Allow users to respond to messages with customised options

What Is A Bulk SMS Gateway In The UK

Some Bulk SMS service providers offer SMPP (Short Message Peer-to-Peer). This protocol used by the British telecommunication providers allows exchanging text messages between Short Message Service Centres and External Short Messaging Entities. This protocol is level 7 TCP/IP and can minimise latency of text messages sent. Version 3.3 SMPP is the most widely used within UK while version 3.4 has transceiver support allowing 2 way SMS solutions.

What Are Examples of Bulk Text Message Services Used in UK?

British companies are quickly learning the benefits of using a mass SMS service within their organisation. Bulk text message services are most commonly associated with SMS marketing campaigns, providing special deals to customers who opt-in to receive special deals and alerts.

More recently, governments and councils have discovered the immediacy and cut-through of SMS when used as an information tool. With UK’s diverse weather conditions it became apparent that a reliable and scalable alert system was required. SMS provide to be more than just a mobile marketing solution. With the ability to reach hundreds of thousands of mobile phones on multiple networks with seconds, mass SMS has quickly become a trusted and reliable tool used by hundreds of councils and authorities across the country.

Purchasing SMS in bulk is an effective method of keeping the overall per message cost to a minimum. Most mass SMS providers will offer very low rates per SMS when you make a bulk purchase, allowing you to use as many or as few SMS per send without the worry of an expiration date. For this reason, organisations from gyms and social clubs through to online services prefer to purchase their SMS in bulk and keep their customers and consumers happy with regular offers and updates.

Consider some of the offers made by Bulk SMS UK providers

1. Free SMS trial

A number of Bulk SMS UK service offer a trial session where you can see the way the whole text messaging service process transpires from start to finish. There is a range of free trial offers ranging from a time period of 14 days available from Burst SMS to a free trial through a number of SMS, whether it is 5 SMS to 35 SMS. Other bulk SMS providers do charge such as Nexmo with a minimal cost of two euro to international company MessageBird which does not offer a free trial period. By checking Bulk SMS UK providers’ websites, you will see what free trial they offer.

2. Business SMS Services

Bulk SMS UK companies provide a range of featured Business SMS platforms for sending text messages to customers, clients or employees in a cost-effective, efficient and secure manner. They can be sending a SMS online, importing contacts and managing lists of customers and staff. Bulk SMS UK services are able to integrate their SMS gateway with your website or software using SMS API tools and add text messaging to your business workflow. Business SMS services that are also offered by Bulk SMS UK providers include two-way, online text messaging chat, which is ideal for remote communications and using dedicated SMS numbers to receive inbound SMS and replies to your text messages from customers and employees.

3. SMS Marketing

SMS is very effective as a marketing tool for reaching out to large numbers of present and potential customers through Bulk SMS UK providers. SMS messages are more likely to be opened when received or within just five minutes of being received. This makes SMS marketing a reliable form of communications particularly for marketing campaigns, promotions, contest, and appointment reminders, as some examples. Through the engagement of Bulk SMS UK companies, you can evaluate how to improve your campaign or promotion by reviewing detailed reports that will assist you to boost better responses. SMS marketing can assist in organising campaigns creations, automated personalisation and unsubscribed management.

Bulk SMS Frequently Asked Questions

Bulk SMS also known as Bulk Messaging allows a large number of text messages to be delivered through mobile carriers. This is primarily used by businesses looking to communicate to existing or prospective customers due to the 98% open rate of SMS messages. Bulk SMS providers software allow integration with CRM, e-mail or databases.

Previous to 2017 there was an option within Google (settings>labs) that allowed free SMS from Gmail through chat (see below).
Gmail Bulk SMS Old Option

This option was removed and unless you had it enabled no free service exists. Instead to send bulk SMS from Gmail a paid mass texting service provider such as Clickatell, Clicksend and Direct SMS is required. These gateways can plugin through Google Apps to Gmail contacts, dates and other information and send text messages. Rules can be set to determine and customise these bulk SMS messages.

There are two services that offer free SMS services. The easiest and simplest site is A Free SMS which you can put in an individual number, the message and it’s sent at no cost. The second site is Freebie which has advanced functionality such as scheduling but you need to complete surveys and other tasks to get credits used for an SMS. It remains free when using SMS Pup but these tasks to get points do take some time to complete which should be factored in.

  1. Connect Bulk SMS software from a text message provider to your PC computer or Mac
  2. Import the contacts and set the logic of who will be contacted from the mass messages
  3. Create the custom SMS templates and rules for future messsages
  4. Activate the account to commence the campaign

A bulk related program is able to use a specific short coding method to be able to distribute large number of text messages to mobile phone or mobile devices when required. This can be done within a specified period nominated by you. Because such program platforms has such a capacity to send messages promptly it is used, it is highly recommended for large volume distribution with regard to marketing and communication campaigns.

To register, firstly review the range of bulk SMS providers’ websites available in UK (and overseas), using the bulk SMS Comparison Table or just surf the Net. If interested, you’ll see each provider has an information section and an email address for you to register. Consider  requesting a free trial to test their features before committing to that SMS bulk provider.

By using a bulk SMS approach, you are able to send large number of a text message at any time, whether it is sent nationally or internationally. Bulk SMS is an ideal tool for businesses, large or small, who want to be assured that they can reach their target audiences effectively. Most mobile phone users read their text messages within 2 minutes of receiving them.


Background To This Bulk Text Message Table

Every SMS service provider in UK uses an SMS gateway to send SMS from one point to another point whether it be to individuals, clients, customers or/and organisations.

A SMS comparison table has been developed to identify and compare the services and products offered by these SMS providers by means of an independent yet well analysed SMS Bulk Comparison Table. The information has been summarised into a simplified, readable, and easy to follow tabulated format so as to provide you with key information on selection criteria such as message distribution costs, networks availability, composing online to single and bulk recipients, credit availability, service support and so on.

It should be stressed that the information provided in the table should only be used as a guide as prices and features may be updated at any time by the SMS Gateway providers’ websites without any prior notification.

About This Text Message Comparison Table

After working with SMS providers over several years, the authors of this site understood how time consuming comparing providers was. To simplify the process, a set of criteria was created to suit most British businesses needs. While ideally exact prices would be provided, the way the industry has moved with negotiated rates meant only a rough guide to costs could be provided. The information on the table came from the British text message websites. In some occasions the providers were contacted to verify information and some providers recommended provide an affiliate payment for traffic to their inventory. We also have a how to guide and a companies guide on our site.

Updated on 3rd January 2018

Bulk Text Message Service Provider UK Comparison

A comparison of British Bulk Text Message Service Providers.

Rating: 4.7
Reviewed by Alain Grossbard

Back to top