BulkSMS.com Review of their SMS Gateway UK Service

The BulkSMS Gateway is well positioned towards British businesses with a good range of services to over 800 mobile network operators worldwide.

View the review about its features, costs, customer service and reliability as a major SMS Gateway player.

Who Is BulkSMS.com?

BulkSMS is a leading British SMS provider who offers a wide range of services covering two-way text messaging from your own internet enabled computer. It is a division of Celerity Systems (Pty) Ltd. and was founded in 2000 along with its parent company. Its founders first began using SMS in 1997 to send weather updates to clients but soon realized the service had broader applications.

BulkSMS.com provides application-to-person (A2P) messaging services to large and small businesses, public benefit organisations, and individuals. The company has a global market presence in more than 200 countries, including Europe, South Africa, the United Kingdom, and the United States of America.

It has a sophisticated gateway that provides online SMS gateway in a seamless integration with any web enabled computer with no set up required.  Sending text messages to clients, individuals or organisations has been made simple by BulkSMS infrastructure and effective network systems that can connect to over 800 mobile network operators world-wide. This is an exceptional service.

ClickSend SMS Website

By SMSBulk using its online SMS gateway applications, its Email to SMS system provides a comprehensive means of informing people quickly whether it is general communication to customers, staff rostering, CRM, sales follow ups, billing reminders, IT alert systems, E-commerce systems, or simply consignment delivery notification.

The five key areas below show why they were considered a leading provider in our gateway comparison review.

Skip ahead

SMSBulk Offers Strong SMS Gateway Features 

Derived from the SMS UK Gateway Comparison Table,  it is shown that its modern EAPI (Electronic Application Programming Interface) enables the client to SMS enable their own application . This simplifies the encoding of characters for various languages, automatically deals with long messages and supports multiple webhooks for pushing status reports or receiving text messages to the web server. The EAPI is used for activities from automatic notifications to message delivery reports.

It can be seen that SMSBulk has a large range of powerful features in their SMS API which:

  • Prompt messaging to individuals or groups
  • Two-way messaging both locally and internationally
  • Status (delivery) reports
  • Sending of long SMS messages
  • Distributing messages using Unicode character sets
  • Incoming long numbers
  • Customer sender ID.

One of the innovative systems adopted by this provider is their BulkSMS App which enables you to send large volumes of text messages from your iPhone, iPad or iPod. Added to this service is the offer of dedicated long numbers. These are standard rated long numbers offered to clients wanting to receive Mobile Originating text messages.

BulkSMS.com provides application-to-person (A2P) messaging services to large, medium and small businesses, non for profit it
organisations and individuals.  As stated it was one of the first commercial web-based messaging platforms in UK and now connects its customers to over 800 GSM networks in more than 200 countries.

It provides a standard platform to allow its clients to quickly deploy short and important messages using SMS
communications, allowing for SMS API integration, SMS competitions, SMS voting, SMS information
services, SMS campaigns and more.

ClickSend Offer Good Value

The BulkSMS review that focused on their SMS Gateway UK providers does indicate that their charges are very comparable and in a number of schedules seen to be less costly than their equivalent type competitors.dependent on the volume of text messages  distributed each month. It has a schedule of costs ranging in volume from over 100 to over 28,000SMS. The discount becomes more effective as the size of text message messages increases, with the highest volume gaining a 28% discount on each SMS.

There is a special offer in charges for non for profit organisations and schools. It is matter of looking up their website to view the charges offered.

BulkSMS does not charge a setup fee, no monthly fee and there is no contractual arrangements or other hidden fees.

Reliability of BulkSMS as a Gateway provider

BulkSMS does offer a three routing option. It can use direct carriers within the country which is most reliable, hybrid version which uses the country’s system supported by different overseas telecommunication carriers or overseas carriers which are cheaper but less reliable to get a text message across. The Premium direct carrier is a more reliable form of transmission but at a higher cost which is absorbed into the final charge per text message. There is also the Economy and Standard options which uses hybrid and overseas carriers.

This company stresses it uses the best possible delivery routes for the SMS messages to be distributed but may affect the delivery cost, especially when sending to international numbers.

The main issue is the lack of information about their uptime delivery of text messages providing a percentage of text successfully received to the end point user and no detail of time factor to the end point. Reliability can be measured by its reassurance that it provides a 100% uptime service level agreement guarantee. This SMS provider does not provide evident on this service.

BulkSMS states that it provides coverage to over 800 networks in more than 200 countries. Larger British businesses can utilise such web-based e-mail to SMS gateways through API feeds.

Customer Care Service of BulkSMS as a Gateway provider

The fact that BulkSMS is very transparent at all times and open to discussion is indicative by their range of telephone contact numbers, and their email support. They do provide FAQ, a Video Tutorial and API documentation. An international number is highlighted within their website for overseas clients.

They offer limited support (via email only) on Saturdays, Sundays which is good but one needs to recognize that it may take some time for a response to be received.

They overtly outline their privacy and anti-spam policy and take effect on the European Union’s General Data Protection Regulations, which acts as both a data controller, in that they process client data, and a data processor, in delivering an SMS messaging service on behalf of their clients.

With a range to features, our SMS Gateway Comparison review found BulkSMS to be a most reputable and worthy of serious consideration and therefore were rated highly among their peers.

ClickSend SMS Website


About SMS Gateway solutions

SMS Gateway is a website system that allows one to distribute SMS text messages from a web browser direct to customers or clients within the cell served by that particular gateway.

A text message gateway allows any computer to receive or distribute SMS transmissions through a range of network providers. An SMS gateway needs reliability for those who require:

  • Time sensitive text messages
  • Text Message alerts
  • Private text messages where security is critical
  • The need for a customer to reply (2-way) to the message
  • Customers to be reminded about an upcoming appointment

About This SMS Gateway Comparison Table 

A SMS Gateway UK Comparison Table was formulated to compare features and services offered by the range of SMS Gateway providers, This was independently by a group of SMS specialists who do not work in the field anymore but felt they needed to let people know what SMS companies provided.

The information is presented in a simple, easy to follow way outlining key selection criteria that companies need to know about.

As the information comes from the providers website and not through an API feed, there is the risk data may become out-dated. As such, you should note below when the page was last updated. You should also check with the text message providers site before singing-up.

While the SMS Gateway UK Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships though don’t impact the rates and fees users of the site will receive from these providers.

Updated on 16 July 2018

Back to top