Nexmo SMS Gateway Review

Nexmo is an international gateway service provider with high deliverability and high SMS call success rates.

A full Nexmo SMS gateway UK review outlines features, prices and reliability compared to the other leading comparable providers.

About Nexmo as an SMS Gateway Provider

Nexmo was selected as an appropriate SMS bulk provider for UK because of its local and international network, its high deliverability and call success rates within the text messaging service industry.

It has both the reliability and scalability API systems to cater for large volume of SMS whether it is in UK or extends to the global reach for businesses.

Nexmo Clients

Features of Nexmo as a SMS Bulk Gateway Service

Nexmo’s API infrastructure platform is designed to provide a consistent response time which means that any business or organisation needs only to pay for it uses. It is able to provide 30 API text message calls every second so that comes to more than two million requests each day. The company conversion API is able to measure success rate using real-time and confirmed conversion data. Such data collected assist Nexmo in maintaining the high delivery rates to take place. There is no need to change any of the business IT configurations.

This SMS bulk provider has a direct relationship with multiple routing telecommunication carriers around the world and has integrated the technology with their own API system. It has a global compliance engine which mean better delivery using global carriers that encompass strict regulations. The result is a more secure connection route is offered.

Nexmo Features

On the matter of timing, Nexmo adaptive routing provides an optimal path delivery so that business needs not be kept waiting for a result. When a carrier experiences significant traffic, there are queues. Nexmo patented algorithm reduces these problems by selecting the fastest and most secure alternative carrier route.

Other significant features allow the business to have a customised app, website or voice-based communication system built for them that scale with the web technologies that the business already uses. There is a set of call control features which allows for complex voice use. Nexmo is able to record and store inbound and outbound calls, with a text to speech engine in over 23 languages. Customers’ identities are protected by masking their numbers with a voice proxy solution.

Other features that a business should know about Nexmo’s ability to alert customers or clients or staff via SMS or voice and provide the recipients an opportunity to engage by replying or provide a call back facility. This two way communication is made simple through Nexmo API. It offers real-time intelligence on any mobile phone number around the world.

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Pricing of Nexmo Bulk Services

With regard to the details of the pricing schedule provided by Nexmo, it relies on the services offered dependent on sending text messages (SMS), Voice, Virtual Phone Number or rent of a virtual phone number. The full details of charges are easily accessible on its Nexmo site. Take the example of sending text messages in UK, it will cost Euro 0.0333 per SMS, which is comparable to other competitors in the UK bulk service arena. Receiving a response message from anywhere in UK is free of charge.

Businesses can rent a virtual phone number for SMS and Voice and that will cost around Euro 1.20 each month of use. The voice service is where a business can make a call to a mobile number in UK is dependent on the time per minute and to receive a call from any number in UK is lower per minute. Toll calls are more expensive.

On Nexmo website, there does not appear any detail on contractual arrangement or set up charge or monthly costs. However it does state that the business will only be charged for what it uses with no long-term contracts.

Nexmo Pricing

What is interesting and different from many other SMS Bulk gateway providers is that the global pricing schedule for numerous countries is well displayed on their website. It is just a matter of selecting the country on their page and you will receive the SMS pricing immediately.

They do state that they can be contacted for special or enterprise pricing depending on the business needs. View the full SMS gateway comparison table to see how their pricing stacks up to their other gateway competitors.

Customer support service does Nexmo provide?

Nexmo gateway service offers a wide variety of ways for businesses and people to gain support when using their system. Customer care service is available free of charge during business hours during the working week. Assistance is expected to be provided within 2 to 4 hours of receiving the request. This is dependent on the time of day in the week and the seriousness of the service disruption. There is usually a 6 hour wait for minor or scheduled problems. Alternatively, businesses can opt for a premium level of customer service and there is a charge per month, providing a 24/7 availability basis with minimal wait time.

Businesses and clients can contact Nexmo through Email and an online Q & A is provided.

Nexmo claims that they have more SMS, Voice and Toll-free numbers in more destinations than any other bulk providers and that includes traditionally difficult countries to access.

They do offer a free trial with a small welcome offer and no credit card is required. It is a matter of using their API credentials and start testing to build a cloud communication solution.

Reliability of Nexmo

Nexmo claims to have a high deliverability and call success rate catering for millions of SMS distributions over a month priod. Its data platform infrastructure boasts a reliability uptime of 99.99% which is very reassuring and virtually a guarantee for businesses that their messages will be reached to all designated mobile users. Interestingly, there is the transparency of seeing the daily uptime on api.nexmo.com which is impressive and not seen in any other comparable provider sites. Nexmo has a Service Level Agreement (SLA) with the business so should there be a problem, the business will receive an alert and the company will take action to fix the issue as soon as possible.

The matter of network latency is covered in Nexmo information. It states that it keeps latency below 150 minutes, which is the time it takes for a text message to get from one designated point to another, which is reasonable considering it has over 1000 carriers to deal with.

Nexmo has built its own direct carrier network and has heighten its security and thereby avoiding any text messages privacy issues travelling through multiple systems before reaching its destination. It manages all the regulatory requirements around the globe, so there is no time spent on programming enforcing them for each country.

They have ultra-high throughput, allowing the business to send up to 2.5 million text messages in any one day, which is like sending 30 SMS in a second, with virtually no upper limit. They provide detailed reporting about delivery so that the quality and performance of the distribution can be assessed. If a message is not delivered, Nexmo will provide the client with a breakdown of the reason for why it was not distributed.

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Updated on 22 April 2019

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