Broker Reviewed

Features ClickSend Voodoo SMS The SMS Works BulkSMS Text Marketer
Overall rating
Price (out of 5) 5 4.5 4 3.5 3.5
Tools (out of 5) 4 5 3 4 4
Trust (out of 5) 5 4 5 3 3
Customer service (out of 5) 5 5 4 4 3
Years founded 2006 2013 2017 2000 1999
Listed or Private company Private Private Private Private Private - Esendex
Head Office London, UK UK UK South Africa London


Price per sms ClickSend Voodoo SMS The SMS Works BulkSMS Text Marketer
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 2.58p
  • 2.85p
  • 3.05p
  • 3.25p
  • 2.90p
  • 2.90p
  • 3.20p
  • 3.20p
  • 3.55p
  • 3.55p
  • 3.85p
  • 3.85p
  • 3.33p
  • 3.33p
  • 3.58p
  • 3.75p
  • 3.20p
  • 4.10p
  • 4.30p
  • 4.30p
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Pay-as-you-go, Pre-Pay Prepaid & invoice
Price match
Set up fees
Monthly fees
Feature ClickSend Voodoo SMS The SMS Works BulkSMS Text Marketer
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Pay-as-you-go, Pre-Pay Credit Card or Direct Debit
Payment mode Prepaid & invoice Invoice Prepaid & invoice Credit card or direct debit Invoicing
Price match
Set up fees
Monthly fees

SMS Functions

Feature ClickSend Voodoo SMS The SMS Works BulkSMS Text Marketer
API for Developers
Software needed
SMS Gateway API
2-Way SMS
Email to SMS
Carriers Australian UK UK Global
Dedicated number £2.79/month £10 Month
Inbound SMS Free
Money back guarantee


Feature ClickSend Voodoo SMS The SMS Works BulkSMS Text Marketer
Global coverage
Gateway uptime 100% 99%
SLA guarantee 100%
Spam compliant
Security and Privacy policy

Customer care service

Feature ClickSend Voodoo SMS The SMS Works BulkSMS Text Marketer
Free trial 50 free SMS
1 Week Trial
Phone support 1 800 number
Email support
Support hours 24/7 24/5 24/5 24/7 24/5
Reviews 9.4 – 1,772 reviews 9.8 – 435 reviews 9.6 - 126 Reviews 8.0 - 1,559 Reviews 9.0 - 413 Reviews


Features ClickSend Voodoo SMS The SMS Works BulkSMS Text Marketer
Overall rating 9.6 9.2 8.8 7.4 6.8
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Comparing SMS Marketing UK Providers

Comparing SMS Marketing Providers in UK should be easy but it isn’t. Every company pricing schedule delivery is different, the range of features may not match what each provider offers and they may use premium (from UK) or hybrid (global) telecommunication carriers. To simplify things, an easy to read SMS Comparison Table has been developed based on usage requirements of different customers.

ClickSend SMS Website

Our SMS Marketing Comparison Table was developed to identify and compare the services and products offered by the range of SMS providers in UK through means of an independent analysis that led to a well detailed SMS Comparison Table and associated sites. The information has been categorized into a simplified, readable, and easy to follow format to provide you with key information on the most important selection criteria such as distribution costs, reliability of delivery, networks availability, customer service support and customer service availability.

ClickSend is the recommended SMS Marketing UK Provider

ClickSend is a ‘one-stop shop’ SMS Marketing UK provider for all your mobile marketing needs, offering an easy-to-use range of SMS services. This provider offers an online SMS texting service that marketers can use for promotions, communications and reminders all by simply sending and receiving SMS from any web-enabled computer. This is a very effective way of distributing messages to individuals, target groups, clients or organisations purely through a simple one step method with no setup required.

ClickSend SMS Marketing services

By using your email system to send text message to the SMS marketing provider via their API, SMS becomes an easy methods of distributing marketing and promotional messages all from your computer. ClickSend as a SMS Marketing provider for UK requires no username, no password and no added software allowing you to send quick SMS without logging into any new website.

ClickSend SMS Website

Value for Money – Charge Comparison

When comparing the five major SMS Marketing providers servicing UK, it can seen that ClickSend offers the cheapest rates for SMS distribution on a monthly basis whether it involves small volume distribution of less than 10,000 messages to large quantities of over 500,000 messages per month. On average it’s rates are around 5 to 15% cheaper than other similar providers.

It has no monthly fee or recurring fees for dedicated numbers and incoming SMS are free. It does have unlimited credit which is better than some other marketing competitors and provides 100% uptime Service Level Agreement Guarantee (SLA) which is most reassuring.

It should be pointed out that there is no contract, no set up fees or charges, and no expiry date for SMS credits.

SMS Broadcast does offer relatively cheaper rates compared to the other similar competitors and is ranked number 2 for price competitiveness. DirectSMS and SMSTech are comparable in costs. However, TextIt is far more expensive with its charges than the other SMS marketing providers.

Comparing features of SMS Marketer providers

A number of good features are offered by all the SMS Marketing providers as viewed in the comparison table provided. Overall, TextIt is considered to offer the best range of valued features whether they be no charge for virtual number to bulk SMS or Developer API on offer. ClickSend and SMSTech come near equal second in their range of valued features that can be used by a marketer. DirectSMS and SMSBroadcast is considered to be a limited in the range of features that they offer to their clients or customers but not to any extent that would be detrimental to the overall service.

Reliability of Text Message Marketing services

With regard to reliability of the SMS Marketing service, overall all the providers do offer a very reliable distribution service with an uptime guarantee that ot will reach the end users in 99% of the time within a few minutes, but usually it only takes a few seconds to transmit.

ClickSend review also found they offer a good British support on an ongoing basis. It has an international contact number but also can get in touch with them online. They also offer 24/7 email support. A small FAQ on their SMS page is also available.

ClickSend is jam-packed with good features that go above and beyond your basic email to SMS Marketer service. With their service, you can also post onto Facebook or Twitter, which can be used to alert or remind customers.

Another standout feature is their MMS capability, which allows you to send photos and videos in your texts to contacts that have smartphones. Another fantastic feature is composing and sending text message marketing information online to a single contact, multiple contacts or a group of contacts.

However, it should be pointed out that there is little to differentiate between these five SMS Marketing providers in UK in terms of reliability, as shown in the comparison table. This is very reassuring and therefore you should not discount the other SMS Marketer providers.

Reputation of each SMS Text Message Provider

In comparing all five SMS Marketing providers in terms of reputation, SMSTech was slightly ahead of the other competitors with a 91% rating. This was followed closely by the other providers who were only slight under by a few percentage points. In summary the reputation of all the SMS text message providers is significant enough to know that you are dealing with good, sound and reliable companies who know the right strategies and pride themselves on their reputation.

ClickSend SMS Website

About This SMS Marketing Comparison Table

The SMS Marketing Comparison Table allows businesses to navigate from the homepage to find a SMS solutions to suit your needs. If you’re not sure what type of provider suits best, simply view our our pages and you will see a detailed explanation of the service and who it is most suitable for you.

SMS Comparison is an independent SMS website in the UK that is not owned by any SMS provider. It is run and owned by a group of experts in the SMS field who no longer work in this area and feel they can contribute their assessment independently and without forming bias viewpoints. The site is free to you and should you choose and engage a provider from this site, the authors may ask a commission form the provider selected.

These providers were chosen based on their feature and tools to provide businesses outstanding value. Only some recommendations have an affiliate relationship with the website. We appreciate your support and always welcome questions and feedback.

What Should I Know About SMS Marketing?

Marketing through the use of SMS has many real advantages for business but there are limitations as well.

1) It requires SMS Marketing Software

SMS messages on average exceed a 90% read-rate so SMS Marketing software is critical to ensure the right messages are sent to databases at the right time and personalised. This SMS marketing campaign software often uses an SMS gateway that integrates with an existing database or CRM such as Salesforce or Outlook.

2) Regulation Limits It’s Use

Mobile marketing has rules and regulation such as the Spam act 2003 and GDPR compliance for privacy and confidentiality in UK. All campaigns to prospective or existing customers need to meet these standards. This includes the option to opt-out of future text message marketing campaigns.

3) SMS Campaigns Can Focus On Immediacy

With the average British Users checking their mobile phone approximately 110 times daily it’s no surprise that most text messages ( around 92%) are open within 2 minutes. This allows marketers to drive urgency through the SMS campaigns with time-sensitive campaigns with strong ‘call to actions’.

4) SMS Competitions Can Drive Engagements

Text message marketing can go past conventional SMS campaigns. SMS competitions are a great way to reach new and existing audiences as a hook to drive engagement. There are a number of SMS competition options which should be understood by marketers to best suit their audience.


Last updated on 4 September 2020


Bulk SMS Comparison Table For British Businesses

Compare bulk text message providers with this free table for businesses.

Rating: 4.6
Reviewed by Alain Grossbard

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