Comparing SMS Marketing UK Providers

Comparing SMS Marketing Providers in the UK should be easy, but it isn’t. Every company’s pricing schedule delivery is different; the range of features may not match what each provider offers, and they may use premium (from the UK) or hybrid (global) telecommunication carriers. To simplify things, an easy-to-read SMS Comparison Table has been developed based on the usage requirements of different customers.

ClickSend SMS Website

Our SMS Marketing Comparison Table was developed to identify and compare the services and products offered by the range of SMS providers in the UK through an independent analysis that led to a well-detailed SMS Comparison Table and associated sites. The information has been categorized into a simplified, readable, and easy-to-follow format to provide you with key information on the most critical selection criteria, such as distribution costs, delivery reliability, network availability, customer service support and customer service availability.

Cellcast is the recommended SMS Marketing UK Provider

Cellcast is a ‘one-stop shop’ SMS Marketing UK provider for all your mobile marketing needs, offering an easy-to-use range of SMS services. This provider offers an online SMS texting service that marketers can use for promotions, communications, and reminders. All they need to do is send and receive SMS from any web-enabled computer. This is a very effective way of distributing messages to individuals, target groups, clients, or organisations purely through a simple one-step method with no setup required.

ClickSend SMS Marketing services

By using your email system to send text messages to the SMS marketing provider via their API, SMS becomes an easy method of distributing marketing and promotional messages from your computer. Cellcast, an SMS Marketing provider for the UK, requires no username, password, or added software, allowing you to send quick SMS without logging into any new website.

ClickSend SMS Website

Value for Money – Charge Comparison

When comparing the five major SMS Marketing providers servicing the UK, it can seem that Cellcast offers the cheapest rates for SMS distribution on a monthly basis, whether it involves small-volume distribution of less than 10,000 messages or large quantities of over 500,000 messages per month. On average, its rates are around 5 to 15% cheaper than those of other similar providers.

It has no monthly fee or recurring fees for dedicated numbers and incoming SMS are free. It does have unlimited credit which is better than some other marketing competitors and provides 100% uptime Service Level Agreement Guarantee (SLA) which is most reassuring.

It should be pointed out that there is no contract, no set up fees or charges, and no expiry date for SMS credits.

TextMagic offers relatively cheaper rates than similar competitors and is ranked number 2 for price competitiveness. Esendex, FireText and BulkSMS are relatively comparable in cost.

Comparing features of SMS Marketer providers

All the SMS marketing providers offer some good features, as shown in the comparison table provided. Overall, BulkSMS offers the best range of valued features, whether there is no charge for virtual numbers bulk SMS or Developer API. Cellcast and TextMagic come near equal second in their range of valued features that a marketer can use. DirectSMS and SMSBroadcast are considered limited in the range of features they offer to their clients or customers but not to any extent that would be detrimental to the overall service.

Reliability of Text Message Marketing services

Regarding the reliability of the SMS Marketing service, overall, all the providers offer a very reliable distribution service with an uptime guarantee that it will reach the end users 99% of the time within a few minutes. Usually, it only takes a few seconds to transmit.

Cellcast review also found they offer good British support on an ongoing basis. It has an international contact number, but you can also contact them online. They also offer 24/7 email support. A small FAQ on their SMS page is also available.

ClickSend is jam-packed with features that go above and beyond your basic email to SMS Marketer service. With their service, you can also post on Facebook or Twitter, which can be used to alert or remind customers.

Another standout feature is their MMS capability, which allows you to send photos and videos in your texts to smartphone contacts. Another fantastic feature is composing and sending text message marketing information online to a single contact, multiple contacts or a group of contacts.

However, it should be pointed out that there is little to differentiate between these five SMS Marketing providers in UK in terms of reliability, as shown in the comparison table. This is very reassuring and therefore you should not discount the other SMS Marketer providers.

Reputation of each SMS Text Message Provider

In comparing all five SMS Marketing providers regarding reputation, TextMagic was slightly ahead of the other competitors with a 92% rating. This was followed closely by the different providers, who were only slightly under by a few percentage points. In summary, the reputation of all the SMS text message providers is significant enough to know that you are dealing with good, sound, and reliable companies that understand the right strategies and pride themselves on their reputation.

ClickSend SMS Website

About This SMS Marketing Comparison Table

The SMS Marketing Comparison Table allows businesses to navigate from the homepage to find an SMS solution that suits their needs. If you’re unsure what type of provider best suits you, simply view our pages, and you will see a detailed explanation of the service and who is most suitable for you.

SMS Comparison is an independent SMS website in the UK that no SMS provider owns. It is run and owned by a group of experts in the SMS field who no longer work in this area and feel they can contribute their assessment independently and without forming bias viewpoints. The site is free to you and should you choose and engage a provider from this site, the authors may ask a commission form the provider selected.

These providers were chosen based on their features and tools to provide businesses with outstanding value. Only some recommendations have an affiliate relationship with the website. We appreciate your support and always welcome questions and feedback.

What Should I Know About SMS Marketing?

Marketing through the use of SMS has many natural advantages for business, but there are limitations as well.

1) It requires SMS Marketing Software

SMS messages on average exceed a 90% read-rate so SMS Marketing software is critical to ensure the right messages are sent to databases at the right time and personalised. This SMS marketing campaign software often uses an SMS gateway that integrates with an existing database or CRM such as Salesforce or Outlook.

2) Regulation Limits It’s Use

Mobile marketing has rules and regulation such as the Spam act 2003 and GDPR compliance for privacy and confidentiality in UK. All campaigns to prospective or existing customers need to meet these standards. This includes the option to opt-out of future text message marketing campaigns.

3) SMS Campaigns Can Focus On Immediacy

With the average British Users checking their mobile phone approximately 110 times daily it’s no surprise that most text messages ( around 92%) are open within 2 minutes. This allows marketers to drive urgency through the SMS campaigns with time-sensitive campaigns with strong ‘call to actions’.

4) SMS Competitions Can Drive Engagements

Text message marketing can go past conventional SMS campaigns. SMS competitions are a great way to reach new and existing audiences as a hook to drive engagement. There are some SMS competition options that marketers should understand to suit their audience best.

 

Last updated on 28 July 2024

 

Bulk SMS Comparison Table For British Businesses

Compare bulk text message providers with this free table for businesses.

Rating: 4.6
Reviewed by Alain Grossbard

Ask an Expert

Subscribe
Notify of
guest
0 Responses
Inline Feedbacks
View all comments

The Leading Way To Compare SMS Gateway UK & Bulk SMS Providers. Copyright 2024, SMS Comparison. ABN: 94 800 172 193. All Rights Reserved.

Back to top