SMS Marketing UK Comparison

With multiple SMS Marketing providers in UK, many services allow you to send quick SMS without logging into a new website

From the SMS Marketer Comparison Table, ClickSend was considered the top pick based on price, features, reliability and reputation.


  • Messages/ month
  • 1 – 999
  • 1,000 – 10,000
  • 10,001 – 20,000
  • 20001 – 50000
  • 50001+
  • Monthly Fee
  • Virtual Number
  • Bulk SMS
  • Computer 2 Mobile (2 Way)
  • Email 2 sms
  • Developer API
  • Keyword Response SMS
  • Credit Validity
  • Uptime Guarantee
  • Support
  • 7c
  • 6.5c
  • 6.0c
  • 5.5c
  • 5.5c
  • Yes – $19pm
  • Free
  • Unlimited
  • 100% uptime SLA guarantee
  • Australia Support

  • 0 Reviews
  • 7c
  • 7c
  • 6.5c
  • 6.5c
  • 6.5c
  • None
  • Yes – $40pm
  • Unlimited
  • 100% guarantee money-back uptime
  • British support

  • 2 Reviews
  • 7c
  • 6.5c
  • 6c
  • 6c
  • 6c
  • None
  • $8.25/month
  • Unlimited
  • N/a
  • British support

  • 341 Reviews
  • 8.5c
  • 8.5c
  • 8.3c
  • 8.1c
  • 8.1c
  • None
  • Yes – $29pm
  • Yes – $29/Month
  • Unlimited
  • 99% uptime SLA guarantee
  • British support

  • 49 Reviews
  • Cost per SMS (ex gst)
  • 17c
  • 16c
  • 15c
  • 13c
  • 10c
  • $50/month
  • Yes – Included
  • Unlimited
  • N/A
  • British support

  • 67 Reviews

Comparing SMS Marketing UK Providers

Comparing SMS Marketing providers in UK should be easy but it isn’t. Every company prices delivery differently, has different products and uses different providers. To simplify things, an easy to read SMS Comparison Table has been developed based on usage requirements of different customers.

ClickSend SMS Website

Our SMS Marketing Comparison Table was developed to identify and compare the services and products offered by the range of SMS providers through means of an independent yet well analysed SMS Comparison Table. The information has been categorised into a simplified, readable, and easy to follow tabulated format so as to provide you with key information on key selection criteria such as message distribution costs, networks availability, customer service support, credit availability, and so on.

ClickSend is the recommended SMS Marketing UK Provider

ClickSend is a one-stop shop for all your mobile marketing needs, offering an easy-to-use range of SMS services. This provider offers online SMS texting that marketers can use for promotions, communications and reminders by sending and receiving SMS from any web-enabled computer. This is an efficient way of distributing messages to individuals or clients or organisations involving just one simple step with no setup required.

ClickSend SMS Marketing services

Email to SMS is considered one of the easiest methods of sending an SMS from your computer. ClickSend as a SMS Marketing provider require no username, no password and no added software allowing you to send quick SMS without logging in to a new website.

ClickSend SMS Website

Value for Money – Charge Comparison

When comparing five major SMS Marketing providers it can seen that Click Send provides the cheapest rates for SMS distribution on a monthly basis whether it be small message distribution numbers of less than 10,000 messages to large quantities of over 50,000 messages per month. On average it’s rates are around 5 to 15% cheaper.

It has no monthly fee or recurring fees for dedicated numbers and incoming SMS are free. It does have unlimited credit which is better than some other marketing competitors and provides 100% Up-time Service Level Agreement Guarantee which is very reassuring and worthy of consideration.

It should be pointed out that there is no contract, no set up fees or charges, and no expiry date for SMS credits.

SMS Broadcast does offer relatively cheaper rates compared to the other competitors and is ranked number 2 for price competitiveness. DirectSMS and SMSTech are comparable in costs. However, TextIt is far more expensive with its charges than the other SMS marketing providers.

Comparing features of SMS Marketer providers

A number of good features are offered by all the SMS Marketing providers compared in the comparison table. Overall, TextIt is considered to offer the best range of valued features whether they be no charge for virtual number to bulk SMS or Developer API on offer. ClickSend and SMSTech come near equal second in their range of valued features that can be used by a marketer. DirectSMS and SMSBroadcast is considered to be a limited in the range of features that they offer to their clients or customers but not to any extent that would be detrimental to the overall service.

Reliability of Text Message Marketing services

With regard to reliability of the SMS Marketing service, overall all the providers do offer a very reliable customer service with uptime guarantee and British support on an ongoing basis.

ClickSend review also found they offer 1800 number and you can get in touch with ClickSend via Skype too. They also offer 24/7 email support. An international phone number is also provided on their contact page. A small FAQ on SMS page is available.

ClickSend is jam-packed with features that go above and beyond your basic email to SMS Marketer UK service. With their service, you can also post to Facebook or Twitter, which can be used to alert or remind customers from your email to SMS text message.

Another standout feature is their MMS capability, which allows you to send photos and videos in your texts to contacts that have smartphones. Another fantastic feature is composing and sending text message marketing information online to a single contact, multiple contacts or a group of contacts.

However, it should be pointed out that there is little to differentiate between the five providers in terms of reliability, as shown in the comparison table. This is very reassuring and therefore does not discount the good reliability of the other SMS Marketer providers.

Reputation of each SMS Text Message Provider

In comparing all five SMS text message Providers in terms of reputation, SMSTech was slightly ahead of the other competitors with a 91% rating. This was followed closely by the other providers who were only slight under by a few percentage points. In summary the reputation of all the SMS text message providers is significant enough to know that you are dealing with good, sound, companies who know the right strategies and pride themselves on their reputation.

ClickSend SMS Website

About This SMS Marketing Comparison Table

The SMS Marketing Comparison Table allows businesses to navigate from the homepage to find a SMS solution to suit their needs. If you’re not sure what type of provider suits your needs and wants, simply view our blogs or just visit our page and you will see a detailed explanation of the service and who it is suitable for you. The last update on this pages was the 23rd of July 2017 with the original table constructed in 2014.

SMS Comparison is an independent SMS website in the UK that is not owned by any SMS provider. It is run and owned by the British with commissions made only when you choose a provider. These providers were chosen based on their feature and tools to provide businesses outstanding value. Only some recommendations have an affiliate relationship with the website. We don’t ask for your information and reply on you clicking through to the provider website and then opening an account. We appreciate your support and always welcome questions and feedback.

What Should I Know About Text Message Marketing

Marketing through SMS has some real advantages for business but there are limitations as well.

1) It requires SMS Marketing Software

SMS messages on average exceed a 90% read-rate only because the messages sent are relevant for the user. SMS Marketing software is critical to ensure the right messages are sent to databases at the right time and personalised. This SMS marketing campaign software often uses an SMS gateway that integrates with an existing database or CRM such as salesforce or outlook.

2) Regulation Limits It’s Use

Mobile marketing has rules and regulation such as the Spam act 2003 in UK. All campaigns either to prospective or existing customers need to meet these standards. This includes the option to opt-out of future text message marketing campaigns.

3) SMS Campaigns Can Focus On Immediacy

With the average British checking their phone approximately 110 times daily it’s no surprise that most text messages are open within 3 minutes. This allows marketers to drive urgency through the SMS campaigns with time-sensitive campaigns with strong ‘call to actions’.

4) SMS Competitions Can Drive Engagements

Text message marketing can go past conventional SMS campaigns. SMS competitions are a great way to reach new and existing audiences as a hook to drive engagement. There are a number of SMS competition options which should be understood by marketers to best suit their audience.

Bulk SMS Comparison Table For British Businesses

Compare bulk text message providers with this free table for businesses.

Rating: 4.6
Reviewed by Alain Grossbard

The Leading Way To Compare SMS Gateway UK & Bulk SMS Providers. Copyright 2020, SMS Comparison. ABN: 94 800 172 193. All Rights Reserved.

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