Mass Text Messaging Provider Comparisons in UK

Prominent mass SMS British providers use web-based texting service which offers the power of mass texting to companies and organisations as the means of distributing efficiently short text messages. Mass SMS texting allows companies to effortlessly reach large groups of customers, clients, staff or public within matter of seconds or at the latest in minutes of sending out the information. Through their sophisticated SMS gateways they can connect to mobile subscribers, supported by their easy to use API which offers the full range and power of SMS texting distribution.

Mass text messaging can be made more affordable with free incoming text messages.  It is a way that allows business to send SMS messages by means of email and reach thousands of people via web based SMS platforms. For instance, it can improve emergency response protocols with mass text messaging services; send out marketing campaign information or offers; provide notice of cancellations or scheduling changes using mass text online; notify customers of upcoming billing dates or past due invoices; or even send inspirational or educational messages.  mass messaging service 1

Bulk Text Messaging Providers

Numerous mass or alternatively named bulk SMS British providers are available to service your needs to manage your needs through either the Web or a mobile network very easily and do so within a short period of time. It just requires a database of target audiences whether they are clients, customers, consumers, staff or the general public. It is an efficient mode of immediate communications.

There is a good selection of Bulk SMS providers in UK that offer reliable and reasonable cost service such as Wholesale SMS, DirectSMS,  ClickSend, DirectSMS, TextIt and SMS Tech to name a few good ones. A mass SMS Comparison Table has been developed so that any reader can easily compare features and services offered by these companies.

A list of providers and what they offer is presented in our Bulk SMS Comparison Table.

Advantages of mass text message distribution

One the main advantages of being able to send large or mass volumes of SMS at any one time is because there is no need to install special software since the system is totally web based requiring only access to the internet. The only requirement by the bulk SMS provider is the set up of groups of contacts to which the SMS would be directed to so that when a message needs to be sent everything is set up and once the direction is given to distribute it can be done within a period of seconds to minutes.
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Two-way process – Reminders and Notifications

The reality of text messaging services is that it is a two way process and that what makes it is so attractive about the method of communication. An organisation is able to send a simple and easily readable message to any specific target audience in mass and to be able to receive replies back is so attractive. So one can know immediately what type of responses are acknowledged or accepted or are taken advantage. Delivery reports are available free in most cases indicating the number of recipients, latency (time), bounces of text messages that occurred through API or online platform.

Another great advantage is that the organisation can schedule an SMS transmission at any set times. This is so good when requiring to schedule reminders for appointments, special deals, alerts or important dates to customers or staff. Alternatively, schedule a text message in advance when the company wants to introduce or promote a marketing campaign.

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The ability of these bulk SMS providers being able to distribute small or large volumes of SMS within short time frames is done through their high-speed gateway connections.

Cost of mass text message distribution

Having the ability to distribute SMS in mass does allow keeping the overall cost per text message to a minimum. In general, bulk British SMS providers offer low and competitive rates when the client business or organisation distributing large volumes of text messages. However smaller volumes are not expensive and will not eliminate small companies from using the services of bulk SMS distributors. For example, Gyms and Social Clubs do engage SMS providers as they find this keeps their attendees better informed and able to update them on special offers and updates.

There are a number of reliable mass texts messaging service providers available in UK. They all offer a range of low prices at most distribution volume ranges whether they are low numbers of 500+ messages per month to, in few cases, over a million messages over a monthly period. There are usually no set up costs with a payment mode of pre-paid and invoice system. A monthly plan is optional for companies such as DirectSMS, SMSCentral and ClickSend.

The other consideration is the charge of a monthly fee with some competitors do not place this charge. Additionally, the virtual number costs are also even slightly more expensive each month as do their Keyword Response SMS service. These keyword applications send customized SMS responses or reminders through the main body of any incoming text message. This means that a text message which is received through a mobile phone will be able to fetch the main body request resulting in a match with the keywords of the text.

The Comparison Table indicates the range of pricing that is available. Only one provider offers a price matching guarantee, when  a client can find a legitimate lower price, which is WholesaleSMS,  ClickSend and SMSTech range of prices were considered cheaper with a rating of 4 out 5, while DirectSMS was moderate in its pricing and TextIt the most expensive in text messaging distribution, on both small, medium and large volumes. WholesaleSMS is considered to offer the cheapest pricing of all the providers reviewed.

Reliability and Latency when using mass Text Messaging provider 

The other issue is the detail provided on Uptime reliability, which can range from 90% to 100%. This time-efficient distribution guarantee is very attractive when there is a marketing campaign or the need for alerts or reminders. However, even the best technology available will not stop any site going offline. But providers do have the software platforms to ensure usually uptime reliability and latency time range, in most instances, can be within a range of 95 to 100%.

A number of these bulk SMS companies are anti-SPAM compliant and have followed the required General Data Protection Regulations set in 2018. They stress their privacy, confidentiality and security of their systems. A cleaning service is used for SMS contact lists when it is imported into the system. Some have an auto-opt out for their clients with free access to their pool of shared virtual reply numbers.

Customer Service from these mass SMS providers

Our mass SMS review from UK providers has found that some companies have key strengths in network offers and services more so than their competitors. It depends also on the reputation and reliability of their British support customer service.

In many cases, a promotional offer of a free text messaging trial is available from bulk SMS providers to prospective clients to test their effectiveness as to the service they offer. Free trials vary from five free SMS to 60 free SMS.

Another factor that to be considered is the company’s call centre when it comes to a customer support service. Being British based companies they do provide support throughout the country on an ongoing basis during business hours whether it is phone or email support. The only exception is WholesaleSMS which only provides support via email requests.

When comparing the SMS Providers support related criteria, many providers have a reputable, reliable and supportive availability to their clients.  As can be seen on the graph a number of these providers rate over 90 out of maximum 100 for their support and help provided.

About This SMS Bulk Comparison Table

The Bulk Comparison SMS table was initiated by the authors of this site as a result of requests to better understand in a simple and comparative way what each mass text messaging service has to offer. The authors have been experts in this text messaging service arena for a number of years. Now that they have moved to other IT areas, they felt they could provide this information with independence and no bias towards any SMS providers.


The authors decided the best way to provide an easy means of interpreting the features was to subdivide the data into feature related, service-related and support related categories. As you can see each part has subsections and this is used to provide a comparative value between bulk SMS companies.

This comparison table and site is available at no cost to you. You are welcomed to use it in any way that can assist you in deciding which provider offers you the best option. Should you click onto a provider site and engage them then the authors may request a commission from the SMS provider. As you can see there is no form of promotion or advertising on the table or site to ensure total independence.

The authors hope that this information is valuable to you. Should there be some inconsistencies between the provider’s website and this site, the authors would appreciate you notifying them so that changes can be made.

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