About SMS Broadcast Gateway solutions

SMS Broadcast is one of the UK’s most experienced SMS gateway companies, established in 2005, offering a wide range of online text messaging services including a comprehensive SMS gateway.

SMS Broadcast Gateway provides a means of distributing and receiving SMS from any web browser to make contact with customers clients or employees promptly and effectively.  It uses major British telecommunications networks, such as BT, O2, Sky, Tesco Mobile, Three, Virgin and Vodafone, which are served through its gateway. In many cases, text messaging can be routed through a mobile phone network.

SMS Broadcast UK Logo SMS Broadcast is a premium SMS gateway provider providing:

  • Time-sensitive text messages
  • Text messaging Alerts
  • Ability to send private messages
  • 2 Way SMS so customers or end-users can respond
  • Marketing and promotional campaigns
  • Appointment reminders

Visit SMS Broadcast Website

This company has gained a respected reputation as a reliable SMS provider to large and medium-sized businesses as well as government departments that require the need to distribute and receive text messages. Its competitive pricing matches other British gateway providers and offers a user-friendly client service.

SMS Broadcast distributes large volumes of SMS to people for promotions, reminders and updates.


Value of Using SMS Broadcast for Larger Organisations

Our SMS Broadcast review of a number of significant SMS Gateway companies in UK showed that it suited well with larger companies who depend on reliability and security in sending large volumes of SMS in any one time. The strength of SMS Broadcast was its capacity to use premium British telecommunication networks, virtually providing a guarantee to those businesses that SMS would be sent on the required day and time with an immediate response if required. SMS Broadcast offers industry partners their API for connectivity. However, their website provides no indication of their client base whether large or SMEs so one cannot provide feedback from larger organisations who may use this service.


SMS Broadcast services

The review showed that SMS Broadcast has numerous options for disseminating communication and marketing information through browser-based message gateway platforms such as Outlook Mobile Service, Email to SMS, Online SMS, and SMS Marketing facilities.  Such opportunities provide responses to be collated through their inbound system, which will be directed to any email address, or directly to a mobile phone. Similarly, SMS Broadcast capabilities extend to exporting contact numbers from any external program which can then be uploaded to an address book format for use in campaigns or an information tool. This means that you can be provided with personalised notices thereby improving your contact with customers, clients and staff.

For all the above reasons, SMS Broadcast rates relatively well among its SMS gateway competitors.


What about SMEs suitability to use SMS Broadcast Gateway Service?

For small to medium size businesses, it is an attractive offer by SMS Broadcast to provide an unlimited credit for the period of an agreement that is enforced. This provider appears not to offer a service level agreement which may be a hindrance to some SMEs however it does offer the facility of never paying for undelivered messages. This means that SMEs should not be concerned about cost when distributing their SMS to their participants.

It is a developer and owner of its technology and can create SMS solutions to suit SMEs’ specific needs, which can be a real advantage. As a British provider, it offers a local customer support number and its staff are available to assist with inquiries during British business hours only.

This company states that it monitors the SMS markets to ensure it offers the lowest SMS prices within the UK, while still maintaining a reliable and secure service. They will likely guarantee to match or beat any competitor’s price for the same service level and SMS volumes.

This offer only applies to its competitors based in the UK and sending messages via reliable SMS routes.

Taking into consideration the features and services available, SMS Broadcast does rate well as a gateway provider more for clients with large volume SMS distribution than smaller to medium-sized businesses.


Reliability and Compliance of SMS Broadcast

SMS Broadcast makes sure that when the business or client is ready to send an SMS, it can be done simply within a short time frame. By logging in anywhere in the UK with an internet connection, you can be assured that the required SMS that you want distributed will be done without you worrying about the process or the timing.

Because SMS Broadcast has a powerful gateway platform that allows you to deliver your text messages with reliability and security, irrespective of whether it be a bulk or a single message transmission, there is a certain peace of mind when engaging this gateway provider. A reporting service is available to provide that reassurance.

SMS Broadcast provides high-level technology which is one of the best offered by a British text message provider that offers SMS Gateway UK services.

Two matters need to be addressed. Firstly, SMS Broadcast does not provide a full up-time guarantee of a 100% assurance that text messages will be delivered immediately even though they emphasize that their reliability is near full proof. Secondly, they do charge a fee a year for a virtual number which may hinder some smaller businesses.

From the SMS Gateway Comparison review, this provider is better suited for large businesses although they do cater for small to medium-sized enterprises. On a ranking, SMS Broadcast ranked in the middle of its competitors.

From a compliance aspect, SMS Broadcast does outline clearly its compliance requirements. All the details are found down the bottom of the page site SPAM details, and privacy policy. Terms and Conditions.


Which gateway is better for my business – Direct or Hybrid?

British SMS providers offer a range of text message gateways to help get your message across. These might include an email to SMS gateway UK or a cheap SMS gateway. Larger providers will offer premium gateways. Unlike some other SMS gateway service providers, SMS Broadcast provides the option of both types of gateways. Any business SMS service offering cheap messages will almost certainly be using a hybrid gateway.

The optimal use of each gateway can be summarised as follows:

 Direct gateway  Time reliant SMS  SMS alerts  Confidentiality required  Importance of information
 Hybrid gateway  Bulk SMS (not time-restricted)  Marketing campaigns  Appointment reminders  Service delivery notifications

Reputation of SMS Broadcast

The company has gained a respected reputation as providing an SMS distribution service that is considered reliable and safe to organisations whether they are large businesses, SMEs or government departments.  This is shown by their sophisticated technology and their technical support for those requiring assistance. It is this quality of customer care and their determination to attain the highest level of achievement and satisfaction that makes them the most reputable company. SMS Broadcast therefore ranks very highly from a reputation perspective as seen from the graph below.

Online Reviews of SMS Broadcast

Compared to other SMS Gateway providers, SMS Broadcast lacks in displaying or providing any online reviews or blogging invitations or requesting feedback.

It states that over 90% of our business is generated from loyal recurrent customers, there is no mention of clients or comments found on their website, unlike its competitors. Therefore it is rated with a low score on this facility.
Visit SMS Broadcast Website


About This SMS Gateway UK Comparison

Because SMS gateway service providers deliver their text message systems differently, it makes sense to be able to compare their features as a simple-to-follow Comparison Site so that potential clients can make an intelligent and informed decision about whom to engage. That’s why this SMS Gateway table Comparison was developed.

Each independent review has focused on looking at the strengths and weaknesses of each gateway SMS provider for the UK industry. It should be stressed that the reviewers of this Table and site do not work in the SMS field, so can provide an independent assessment. The SMS Broadcast review should be considered as an indicator of SMS prices and features and can be changed without the authors knowing of such changes.

Please be aware that the Comparison Table is provided to you free of charge, however a commission may be sought from the provider’s site should you engage in their service using this site.

This site was updated on 23 March 2024

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