Wholesale SMS is the recommended Cheap SMS Provider
Based on an SMS comparison, the best value cheap SMS provider was found to be Wholesale SMS due to the provider:
- Having the cheapest SMS rates (except for the 20,000 – 100,000 SMS message bracket)
- Having no setup fees
- Has no monthly fees
- Includes two way SMS option at no extra prices
- Includes real-time message status
- Includes message personalisation
Wholesale SMS is a relatively new player in the British market although it’s believed to be run by the owners of MessageMedia which is one of the countries largest premium SMS providers. The provider started in 2014.
The biggest drawback of Wholesale SMS is that credits only last for 12 months. If you’re looking for a package between 20,000 to 100,000 SMS’s you may want to consider SMS Global or SMS Broadcast. Their rates for this range is cheaper than Wholesale SMS and unlike Wholesale SMS there is no credit expiry. The only issue found was that if you need a virtual number there is a monthly charge.
ClickSend is a cloud based SMS organisation focusing on sending and receiving SMS platform, email & voice services. They are a Perth based company and have operated in UK since 2006.
Comparing Cheap vs Premium SMS Providers
There are two types of SMS networks in UK. The first is premium networks which are the major British telco’s including Telstra, Optus and Vodafone. SMS providers that send SMS’s through these networks pay a premium per SMS to ensure that customers receive the SMS almost instantly with near 100% reliability. The best example of UK’s major users of premium SMS providers (that exclusively use premium networks) are the Banks. NAB, Westpac, ANZ and Commbank all use SMS for services such as internet banking which requires the service to be secure, instantaneous and reliable.
Most businesses don’t have the requirements that Banks or similar company’s have. Their requirements range for SMS Marketing, SMS reminders to Bulk SMS services. In these cases its important the the SMS’s are received by the user but in most cases a delay of a few minutes of a failing of 1 in 1,000 could be viewed as acceptable. These business should consider a cheap SMS provider such as those above based simply on price. It’s also worth noting that premium SMS providers often won’t deal with customers who send small monthly quantities.
Cheap SMS providers use ‘grey networks’ which usually means networks which are overseas or lower tier British networks. Sending an SMS from an overseas network to UK is surprisingly extremely reliable with the only real downside being the delivery time which in most cases is less than 15 minutes (due to the distance it needs to travel). Reporting from these providers is often on par with premium networks and can show deliving statistics, response rates etc.
When comparing pricing schedule from a Cheap SMS Provider, you need to look at the features, conditions, gateway carrier, reliability and customer care available for their service. As you will see in the SMS comparison table, they vary. A cheap sms provider will provide a reduced charge on the provision that the volume of text messages is significant. The larger the mass the cheaper the charge per sms. Also, it should be noted that the charges are dependent on the number of messages for each month so those companies who do send a large volume of sms each month have a cheaper rate. Take the example of Wholesale SMS that does not provide a charge for low numbers but with numbers in excess of 100000 sms per month, their charge is five (5) cents for a SMS. This is cheap compared to SMS Tech that charge 8.1 cents for an sms on the basis of a monthly turn around. When comparing cheap sms pricing for lower volumes of text messages, the charges go up by around 10% to 20% for lower distribution numbers. The only provider with little variation between small distributions to large distribution volumes is SMS Tech.
Cheap SMS Providers are ideal for large to medium size companies who require over 99% assurance that most of their text messages are delivered within a short period of time, which is less than one minute. In the review of pricing of a number of reputable and reliable Cheap SMS Providers, it was found, in general, that SMS Global and Wholesale SMS offered the cheapest rates for different range of bulk distribution of text messages. This was followed by companies such as BurstSMS, Message Bird, and SMS Solutions. All these cheap SMS providers ranged in pricing by 10 to 20% in the charge for sending out an individual text message. Many of these cheap SMS providers aimed at attracting the large to medium size companies rather than smaller organisations. However, they do not necessarily eliminate these smaller organisations as there are pricing schedules for them. It should be noted that pricing can change without notification, so please review pricing structure on individual websites.
SMS Service Provider
With a company wanting to engage a cheap SMS provider, they want the reassurance that there pricing will not change once they employ the company and that they reliability of distribution will be of paramount importance. Most British companies who want to use cheap SMS providers realize that a cheaper type of service is more aimed at non critical and non-time sensitive message distribution to customers. The importance factor is that the pricing, features and customer service availability is still of a high quality. Clients want to have as part of the SMS service, the support system present should a system fail and have a delivery reporting system to gauge the effectiveness of the sms distribution, whether it is for a campaign or an important message needing attention. A number of British companies used British cheap SMS providers as they are competitive to other overseas SMS providers and offer the same range of services as overseas competitors.
About this cheap SMS comparison
SMS comparison is run by an British family who have worked within the SMS industry and understand how confusing it can be comparing SMS providers. They are independent of the SMS providers and have focused on comparing the the most reputable companies who deliver to British mobiles. While over 10 mobile providers were found and compared in the original SMS comparison chart, most were removed either due to uncompetitive pricing or poor reliability, two factors that are critical for any British business.
You can compare SMS providers for free on any of the tables provided on the site without any commitment to join. The website only receives a referral fee on only some of the providers listed. The information was collected in July 2014 using the providers websites content and their policy disclosure documents. As no automation is used and all content is manually collected and analysed there are possibility that providers may update their products or change their prices without notice. As such, this website is indicative and should be used only as a guide. Once you click through to a SMS provider’s website it’s recommended that you download the product information first before you purchase the product.
Updated on 12th December 2017