What software do I require for bulk SMS distribution?

Since bulk SMS distribution means the distribution of text messages, whether in small, medium or large volumes at one time, via the internet from your PC to mobile phone end-users, this requires sophisticated software platforms. Bulk SMS software sends text messages through the provider’s gateway to guarantee the highest delivery rates. That is not the case for the client who instructs a bulk SMS provider to distribute on the client’s behalf. Very little detail is required to use their SMS software.  The program is created to give your campaigns maximum effect with minimal effort. What is only required is accessibility from a MAC or a PC, whether it be an iPad Tablet or smartphone.

What are the main features of bulk texting software?

When researching and seeking an understanding of the bulk SMS provider’s SMS software capacity, you should be looking for:

  • Ability to send text messages (SMS) to small as to large groups of people right from your PC;
  • Campaigns, urgent messages, or alerts can be sent from a phone number or a company’s name;
  • Availability of detailed delivery reports
  • Possession of a balanced checking system:
  • A program that can start automatically when your computer boots and
  • A program that can be easily carried to any other computer.

So, what software is needed?

Software packages are developed and catered by the bulk SMS provider to send and receive large volumes of text messages at any time as instructed by the client. These software packages allow users to add mobile phone numbers as needed, and the provider can manage these numbers. Most SMS software applications will upload a list or group of mobile phone numbers using a text or CSV file. Some systems can automatically delete duplication or validate before sending a text message. With these software systems’ features, messages can be scheduled to specific times and dates so that large volumes of text messages can be delivered nationally or internationally via a direct telecommunication carrier or by a cheaper but less reliable hybrid international carrier.

Bulk sms Software 1..

Most bulk SMS providers use certain standard application program interfaces, known as APIs (Application Programming Interface), which allow program developers to add SMS functionality to any program, whether it is a File Transfer Protocol (FTP), Short Message peer-to-peer (SMPP), HTTP, or Email.

The SMS API interface is optimal for businesses that possess their own CRM software. It integrates easily into the system, meaning that companies can automatically send messages using the software available. SMS APIs can also be used when dealing with website languages in SDK and PHP.

Why do Bulk SMS Providers use such Platforms?

Several bulk SMS providers in the UK and overseas use the interface platforms mentioned above. Some have more sophisticated technology than others, but overall, what they offer will do the job of disseminating text messages quickly and effectively. In reviewing major providers, they all offer a Developer API gateway system with a Web SMS Platform using direct or hybrid carriers. Some providers can distribute globally, while others have only the capacity to send text messages locally.

Overall, the best bulk SMS provider in the UK reviewed was Cellcast, followed by another large SMS company, Sinch MessageMedia. The third in line was MessageBird, an overseas company.

Advantages of using Bulk SMS provider

Rather than tediously texting individual mobile users and updating manually or maintaining and deleting their numbers regularly, some reliable bulk SMS providers can offer a superior service with little sweat on your behalf. As stated above, as long as you have access to a mobile phone, a PC or an iPad/Tablet, then the rest of the distribution is done effectively and delivered within a matter of seconds or, at the latest, minutes.

In summary, some of the advantages of SMS on an ongoing basis programs should provide:

  • Convenient and straightforward interface;
  • Easy installation and configuration, which means it only requires you to enter account data in the provider’s system;
  • Easy to run and manage mass SMS marketing and communication campaigns;
  • Free bulk text messages sender in which you only pay for sent messages.

Bulk sms Software 2..

It has been shown that most mobile text messages (around 92%) are read within twenty seconds of reaching the end-user and are very effective for marketing, sales, and communication purposes. This is the ideal way of getting your message across quickly. In fact, around two-thirds of consumers have purchased due to a mobile campaign.

There are bulk SMS plans to suit your needs. These plans use all the provider’s functionalities at the lowest possible cost, depending on the volume of SMS distributed monthly. In most cases, the bulk SMS provider does not insist on a contract, and no minimum terms are required.

Some good reasons to use bulk SMS

Short text message service (SMS) distribution is a cheap and effective way to market or communicate a product or service. Whether it is a small business, an SME, or a large organisation, SMS drives sales and revenue, engages current customers and provides the opportunity to recruit new customers. Software of different SMS providers is perfect for:

  1. Prompt and reliable delivery -receive notifications within seconds;
  2. Advertising and marketing distribution for business;
  3. Informing and triggering alerts, reminders and information;
  4. Know that the message will go to a specific person or a group (e.g., an invitation to an event)
  5. Personal mailing – can personalize a message;
  6. Affordable means of communication;

What about the Security and Reliability of the bulk SMS software?

Of course, any business will always ask the pertinent question – what security and reliability does the software offer the client? The major bulk SMS providers in the UK all state that they have strict data protection and a privacy policy.  For example, SMS providers need to follow the General Data Protection Regulation (GDPR) 2016/679, a regulation in EU law on data protection and privacy for all citizens of the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas. They all have an anti-SPAM policy and document that confidentiality is paramount.

Bulk sms Software 3..

The review also showed that these bulk SMS providers offer an Uptime Guarantee of at least 99%, with some stating that it is a 100% Uptime Guarantee or your money back. This means that the client can be assured that large volumes of text messages will be distributed when required to reach the end users, and this will happen within the period required after approving the content of the text message. With the sophisticated platforms that bulk SMS providers possess, this type of reassurance makes businesses consider the use of this type of communication for large numbers of people.

About SMS Comparison Table of Bulk SMS Providers

The Comparison Table that reviews reliable SMS providers in the UK has been prepared for your use without any obligation. It is a free service. The table and content have been designed because the authors know full well the confusion when people, whether prospective or current clients, have to decide about the software that bulk SMS providers use to assist in the dissemination of text messages effectively.

As a legacy of their knowledge of the SMS industry, the authors, who were experts in the text messaging service business for a number of years before moving on to other IT areas, decided to lay out an easy, logical, and neutral perspective on comparing the value of a number of significant players in the bulk SMS scene in the UK.

The information provided has been accessed from the websites provided by the bulk providers, and should you find any changes, such as charges, it would be appreciated if you could notify the authors so that any changes would be made as soon as possible. It should be noted that should you decide to engage an SMS bulk provider based on the information and table provided; the authors may request a commission from the provider but not from you.

 

Information updated on 5 June 2024

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