SMS Marketing providers are able to distribute SMS about your product or your service effectively via mobile and internet networks.
Understanding their capabilities will help you decide which Marketing Provider will service you best.
Basically, SMS Marketing is associated with buying and selling a product or offering a service to either an individual or a group of customers. In the case of SMS Marketing, this is done through mobile phones or an online device. It provides a direct format that reaches a target audience who use their smartphone, tablet or any other related telecommunication equipment through the avenues of websites, e-mail, SMS or MMS, social media or any other mobile applications.
The great advantage of SMS marketing is that most people have a mobile phone, and they can be provided with immediate personalised information that helps promote or sell a product, service, or idea.
By using the reliable IT software (API) of the SMS Marketing companies, it will provide a service that should include:
Sending emails is not always effective, but sending an SMS message directly to mobile phones from the client’s contacts list will reach the person(s) within a matter of seconds.
The charges should be reviewed. As this table shows, ClickSend is considered the Best Value from a pricing point of view.
A client needs virtually minimal information to instruct an SMS Marketing provider to send information. Only access to the internet from a MAC or a PC, whether it is an iPad, tablet, or smartphone, is needed, and the rest is done by the SMS Marketing provider.
The SMS marketing system should have the provider’s database, meaning it can easily create your message to target the audience or the customers. The system will formulate the text message and then send it off within the required time specified by the client. This way, the SMS can be distributed immediately or scheduled for a specific time. So, sending short text messages is a very efficient and effective method of communicating with people who need or want the information. Many SMS marketing providers have information technology tools (API) to disseminate information quickly, saving businesses a significant amount of time and money.
Based on all the reviews on the ability to cater for large or small volumes of text messages being distributed simultaneously, a reliable range of SMS Marketing providers in the UK were selected. The software available allows for the addition of numerous mobile numbers, either sent individually or in groups, depending on the client’s request. This is done through the provider’s software application using a text file or a CSV file. Some of the applications can delete duplication or able to validate the message before distribution.
Most SMS Marketing companies possess the application program interface known as SMS APIs and SDKs. This can automate the client’s business, providing full support for languages, secure FTP, SMPP and any third-party applications. This integration into the system means that businesses can automatically distribute text messages using the software that is present and used by the providers.
A review of major SMS Marketing providers in the UK showed that they all use the interface platforms outlined in the content above. Of course, some SMS companies have more developed or sophisticated technology and more ways to service clients, but they all ensure that promotional and marketing messages are disseminated efficiently.
The major issue is the use of direct or hybrid telecommunication carriers. Some providers may service the client with a cheaper rate, but in most cases, this will mean using a cheaper, less effective hybrid or overseas carrier. Direct telecommunication carriers are the more reliable and efficient, but their charges are higher.
From the range of SMS Marketing providers investigated and reviewed, the best one for value and efficiency is UK’s ClickSend.
As already stated, SMS Marketing can be a highly efficient and effective means of reaching a wide range of customers within just five minutes of a message being received. The software allows clients’ contacts to be captured with personalised text messages. It uses a simple merge feature to insert a person’s name and thereby attract the attention of the customer or person receiving the message. The system will allow you to select the merge feature so that the personalised merge information will be automatically added to each person’s text message.
Another software option is Shortcodes, which allows text opt-ins to occur using shortcode keywords. This is a simple and engaging way since it allows people to take action with a few keystrokes. Shortcodes are very helpful for marketing a contest, promotion, or charity event.
Follow up on text responses using marketing automation. By establishing a detailed text message campaign or promotion, one can create messages that will automatically be sent based on subscriber actions. This software system provides straightaway customer service, and it doesn’t matter if the provider is too busy to respond to your request.
All the software provided by British SMS companies is compliant with CAN-SPAM, GDPR, and CASL. These SMS providers will allow subscribers to request removal from the system by easily texting the word “Stop” to their mobile number. Additionally, unsubscribes may be included in the company’s opt-out list. Maintaining the unsubscribe list up to date will ensure that the client is legally compliant.
Of course, there are other marketing software programs that businesses should recommend, such as those mentioned in this Forbes article.
The question ‘What do SMS Comparison Tables and sites offer?’ has a simple answer. This free SMS Comparison Table provides you with an easy-to-use means of determining what are the essential features you require for marketing your product or your service. It shows the reputable British SMS Marketing companies and what they have to offer their prospective and current clients. It shows the essential features, charges, reliability and customer care services. It is like your ‘Ready Reckoner’ to decide who to engage.
The Comparison Table was established by experts in the SMS field who now do not work in this area or for any of the SMS companies selected on this site. This way, they can independently assess and rate what companies can provide. Since the authors know the essential features, they have formed this Table and written about them for your review and decision-making process.
The Comparison Table and sites are reviewed and upgraded regularly. However, should you find that some of the content needs to be updated, please do not hesitate to contact the authors so that changes can be immediately made.
As stated above, the Comparison Table and site is free; however, should you decide to engage one of the SMS Marketing companies reviewed and engage them through this site, the authors may request a commission from the company you engaged to do your marketing and communication work. If your looking for a more simple inbound marketing offering a source like Hubspot should be considered.
Updated on 27 July 2024